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Lead Generation Techniques for Real Estate Wholesalers – | Top Blogs


Lead Generation Techniques for Real Estate Wholesalers

Many people are overwhelmed when they look into real estate as a possible income stream. Aside from the nervousness hesitation to put out legal contracts constantly, there is an obstacle before they are even able to make an offer on a single property. That obstacle is in the pursuit of actually finding motivated sellers.

Leads are the bread and butter of any successful real estate wholesaler. Without leads, the wannabe investor will spin their wheels. You will find that cash buyers are pretty easy to find when compared to getting motivated sellers to contact you.

Lead generation is your answer. For the next few minutes, you will discover some incredible ways to pull in those motivated seller leads. You will discover the trade secrets of a 20+ year internet marketing veteran that just so happens to be a real estate wholesaler. Let’s get started!

Do you find sellers, or do sellers find you?

There are many methods wholesalers use to reach motivated sellers. Many of them require you to reach out to them. Others will allow them to reach out to you. I am a huge fan of having the motivated seller contact me. Why? Because if they are contacting me, then I know they are more likely to be motivated in the traditional sense. They will be much more open to a discount offer, or even creative financing terms, or subject 2 if there is little to no equity on the property.

While I prefer that the seller contacts me, I am not one to close a door on a gift horse. Every lead is a good lead, and a potential assignment fee. This is why I am going to recommend that you employ as many of these techniques as your time, budget, and determination will allow.

Before you begin, you will want to follow a standard format for your ads. Here is an example…

We Buy Houses

ANY Area, ANY Condition.

Zero Closing Costs, “AS-IS”

Call Now! (555)-555-5555

This will not necessarily be the case for post cards and letters however. You can find that format by searching Google for “yellow letter”.

  • Yellow letters and post cards

The “yellow letter” or post card are excellent sources of done deals. The problem is that a mass mailing can be expensive, even at a single piece cost of $.40 cents per post card. You will need to send between 1,000 and 2,000 to secure a couple of deals. On top of it, the best method is to send it 6 times to the same people before moving on to the next list. That’s about $400 to $800 per mailing times 6. When you are already established in the wholesale game, that cost is easy to absorb thanks to the many assignment fees you’ve collected. When first starting out however, you may not be able to manage that.

The yellow letter is targeted towards a direct mailing list of homeowners with equity and other factors. ListSource is a popular provider of such lists. I have obtained ‘small lists’ of about 180 addresses and names for about $50 or so. You can import the list into a yellow letter or post card mailer service such as BigYellowLetter or any of the various others.

  • Lead websites

As someone who started in the website design and internet marketing business way back in the teenage years, I am always creating websites whenever I get an itch to start a business or collect leads. One of my favorite website backbones is WordPress due to it’s ease of use, ability to optimize for search engines, and the mere fact that I can create multiple variations of lead pages targeting different campaigns.

A wholesaler without a lead website isn’t a wholesaler at all. Not everyone wants to, or has the option to call you. Just providing a phone number on your ad materials isn’t enough. A URL should always be provided as an option, and the visitor should be able to reach you through an intricate contact form that collects information about the house they want to sell you.

When creating your lead site, make sure that you ask all of the appropriate questions so you can analyze the deal ahead of any discussions with the seller. I have an example down below. I like to collect the address, contact info, property type and info, description of needed repairs, etc. I even include an option for them to tell me whether or not they would be willing to hold a note for all, or a portion of their equity. This leaves the option for creative financing in the event that the property is not ideal for a cash offer (low to no equity).

  • Social media

I spend hours every day on Facebook, Twitter, and other social media websites interacting with others, promoting, and just trying to drum up traffic to my website and lead conversions.

Be careful to provide the right ratio of content vs ads however. Over posting ads can be annoying to followers and friends. It would be a good idea to provide fresh articles, resources, ideas, quotes, and other goodies to keep a follower interested long enough to convert them down the road.

  • Newsletter

As an internet marketer, I know the value of building a list. But who is going to want to just hand over their name and email address to a stranger? Someone who is getting something for free of course!

To build a newsletter, you first need to offer something of value for free in exchange for their name and email address. This is often an eBook, or even something smaller such as a 10 page ‘report’. Your report would contain some simple information that teaches them something that they want to know. In order to get access to the report, they must first submit their name and email address. They can then download the report via a confirmation email you send them automatically afterwards. This is email list building 101. Follow this blueprint, and you can have a massive list in 30 days or less.

  • Blogging

Don’t just have a lead site. Blog on it regularly. You can write articles ahead of time, and schedule them to publish week after week. This way, they are getting new content on a regular basis.

In addition to value for your readers, blogs are great for search engine traffic. Content is king. This means that every time you publish a new article, you run the risk of showing up on the first page of Google or another search engine for your target search terms. This will bring in motivated sellers to your lead site (if you convert them), and it can also attract cash buyers if you are targeting them as well.

  • Forums

As before with social media, I have to warn you not to spam forums either. But forums can be excellent sources of leads if you are smart about it and actually contribute. Forums provide a place for you to add your URL and contact information in a signature. This signature would show up whenever you post on the forum, and interested parties can follow you.

I like to join credit repair forums, bankruptcy and back tax forums, and give advice. You can get motivated sellers who are in preforeclosure this way. Just avoid posting urls while giving your advice, as that is considered spammy. Rely wholly on the signature you be your golden goose, and you can’t fail!

You can also join real estate investment forums like EquityPaper or BiggerPockets, and interact with other investors. This can be a chance to co-wholesale deals with other wholesalers who may not have a cash buyer for a certain property. You may be able to help them, and share in the assignment fee.

  • Newspapers

I’m sure you have seen a newspaper before. They still exist, and many people read them. In the classifieds section, you will see other ads just like the one I mentioned earlier. Give it a shot, and see how fast you get calls or leads through your website.

Newspapers can be expensive, but there are some smaller ones with more manageable fees.

  • Podcasts

I have gotten quite a few commercials done and played on live and recorded podcasts. They were bought and paid for through Fiverr, and certainly affordable. You can get an ad played for $5, or a little more for larger podcasts. You can get gig extras which also have your ad mentioned on the podcast’s social media accounts, permanent links on their podcast website, and other goodies.

You can also create your own real estate podcast, and gain a bunch of new listeners to promote to here and there.

  • YouTube

YouTube channels have to be one of the greatest methods of generating a following, and converting to leads. You can manage to do a simple 15 minute video every week, and publish it can’t you?

It can take some time to build a following, but soon enough you will see thousands of new followers ready to absorb what you are putting out there. They will share your content and spread the word. Do not fall asleep on YouTube marketing. It truly is a heavy hitter.

Put your creative juices to work, and come up with some excellent lead generating ideas. You may be surprised at what you come up with!

Source by Brandon Connell

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    On – 10 Feb, 2017 By Sachin Iyer

    How To Build Local Citations For Real Estate Agents + Investors – InvestorCarrot

    Last updated on

    Local citations are an important local SEO ranking factor and an integral piece for your real estate marketing framework.

    Along with other factors such as backlinks, local citations are one of the leading ranking factors for search engines to decide on the relevance of your website for local search results.

    Basically, a real estate business that is consistently mentioned on other trusted and relevant websites achieve higher rankings in search results than a business that is never mentioned.

    Obviously, ranking high for search results means that more potential leads will find your real estate website, which will have a positive impact on both on and offline traffic, branding, and conversions.

    Use the following local citation tips and add them to your Local SEO Tips for Your Real Estate Marketing playbook.

    Doing this ONE SIMPLE THING may help push you over the edge and could very well be one of the most effective SEO things you do this spring.

    Get an advantage with your InvestorCarrot site and learn how to drive quality traffic to your site.

    What Are Local Citations For Real Estate?

    First, don’t confuse citations with links.

    Remember, citations are just mentions of your name, address, and phone number. Google will increase your business’s relevance and strength within your specific city or region.

    Yes, some of your business listings within the citation sites include a link to your website, but very few contribute to any Page Rank or “link juice”. Basically, you are claiming your digital footprint with Citations.

    Moz explains local citations as:

    Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.

     

    Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

     

    Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!”

    Google is always looking for websites that are real. Citations are one way to show Google that you’re a legit and real company.

    Why Are Local Citations So Important For Real Estate SEO?

    So, why are building citations for local SEO so important?

    One reason is the vastly growing mobile search factor. According to a study done by Search Engine Land, 78% of local searches on mobile and 61% of local searches on laptops resulted in offline transactions.

    In 2016, mobile devices (not counting tablets) accounted for over 46% of our member leads. That’s over a 5% increase over 2015 and in line with what Smart Insights “Digital Marketing Trends for 2017” report shows. There will continue to be a steady rise in consumer and company adoption of mobile devices.

    It’s not a question anymore if mobile is important for real estate. It’s here and you MUST pay attention to it.

    mobile device real estate leads

    Another reason: Citations Correlate with Search Rankings

    Local citations improve your search rankings through ongoing creation of relevant and consistent NAP information (name, address, phone number) across hundreds of websites, also known as citation sources.

    The more consistent, relevant and localized your citations are, the more likely your business will be at ranking for people searching for your services and products in your area. Citations are basically another source of credibility that both Google & Bing consider when your business NAP is consistent across the web.

    relationship between local citations and rankings

    Image Source: BonsaiMedia

    What Is NAP And Why It Is Important

    #1 Most Important Thing: Make Sure Your NAP Is 100% Correct Every Time. 

    DON’T GET IT WRONG


    Overall, the biggest contributor is the citation. There is link value within your listings that help strengthen the association of your website with your NAP information.

    So, what is NAP?

    NAP - for real estate

    NAP stands for Name, Address, and Phone Number. It is a crucial piece for any business who is striving to rank well in the local organic search results.

    Search engines like Google take your information into account when determining which companies to show for local, geo-targeted, searches.

    Again, it’s extremely important that you make sure your NAP is 100% correct. That takes into account, both your NAP on your website as well as any other sites that you have your information on throughout the internet.

    It’s a consensus that local SEO experts believe Google, Bing, and all of the other search engines link your NAP information across websites that contain this information as a validation that you are a real and legit business.

    The more localized citations you can build up with consistent NAP information, the better your chances are of ranking higher.

    You should enter your NAP information into a directory with a strong reputation. This is especially true with real estate specific directories and/or your local directories.

    What Happens If Your NAP Isn’t Consistent?

    Infographic Source: Digital Information World


    Before You Dive Into Building Your Local Citations

    Prepare yourself by using this little cheat sheet of the most commonly asked for pieces of information.

    • Your Name
    • Company Name – The company’s exact name
    • Email Address – Your email that will be connected to your business
    • Address – The company’s exact address
    • City – The company’s exact city name
    • State- The state the company resides
    • Zip – The zip code of the company
    • Phone Number – The local phone number of the exact business location
    • Company Website Landing Page – The landing page for the business

    Set up a dedicated email address

    Don’t use your main email address or your personal one.
    These business directory websites usually make money by trying to sell advertising services.
    So you may start to get a lot of “junk” email and some solicitation phone calls. The calls will tail off within a month or two, but the emails can really fill up an inbox.
    Use the email address to confirm submissions, then let it capture the sales emails so it doesn’t clog your normal inbox.

    Top Real Estate Citation Sites

    Here are some of the top real estate citation sources. Please note that some of these services require a paid membership.

    Yellowpages.com
    BBB.org
    Yelp
    YouTube
    SuperPages
    City-Data
    Citysearch
    Yellowbook.com
    Yahoo Local
    Angie’s List
    Facebook
    MerchantCircle
    Dex Knows
    HomeAdvisor (formally ServiceMagic)
    Manta
    Bing Places
    FourSquare
    LinkedIn
    Hotfrog
    Kudzu
    InsiderPages
    Your Local Chamber of Commerce

    Local Citation Sites For Real Estate Agents

    Zillow.com
    Commercialsearch.realtor.com
    Trulia.com
    Loopnet.com
    Luxuryrealestate.com
    Connect.homes.com
    Rentals.com
    Reals.com

    How Long Does It Take To See Results?

    If you decide to take on citations yourself, it takes about 3-6 hours for the building process.

    To get started, go to each citation website and submit your listing.

    It varies on how long it’ll take per submission, but plan on 10-15 minutes each. You’ll be required to confirm each submission in the dedicated email account you setup.

    Some listing go live fast, others may take weeks, others months. But the majority of them should be live within 2-5 weeks.

    In general, SEO Rankings take:

    Zero Competition Market: 2-3 Months (if there’s zero competition there’s usually not much opportunity)

    Small Competition Market: 6-9 Months

    Medium Competition Market: 1 Year

    High Competition Market: 2+ years

    Typically if you’ve done them right and you’ve completed 40+ on quality sites… you can see a ranking improvement within 2-3 months. That is assuming all other elements on your site are optimized for real estate SEO.

    Make Your Own Website Your Best Citation

    Make it really easy for Google to identify your website with your citation profile. Most likely the best citation you can start with is your own contact page.

    Be sure to have your company name, address, and phone number on there.

    Bonus Tip: Add the embed of your Google Places map to help Google further tie your website to that company name and location.

    Grab the Google Map “Embed Map” code and paste in into the HTML section of your website. And, this will take about 60 seconds to do it!

    Citations For Real Estate Frequently Asked Questions

    Question #1: How fast will SEO be impacted?

    Two to three months is about the time SEO could start showing an impact. Although it might not be dramatic at first. As stated above, there is a chance that highly competitive markets will take longer. Many, many months, if not years.


    Question #2: Should I trickle citations out slowly or do them all at once?

    Nope – you can do them all at once if you want. There is no evidence that speed of citation claiming will harm your SEO. It is not like backlink building where you can do it wrong.


    Question #3: What if I use a tracking phone number for online marketing?

    Overall… be sure to use the same phone number for citations that is on your Contact Page of your website.

    You can still have a tracking number in your calls to action and at the top of the site, but it’s suggested that your main company phone number is on the Contact page – therefore matching citations.


    Question #4: Should I use a keyword as my business name?

    Ideally… NO.

    You’ll see some people ranking well with their Yelp or Facebook pages because they used a keyword as their company name.

    Unless that is your company name or domain name, don’t do that.

    Go with your actual company name or “Doing Business As” (DBA) name.


    Question #5: What if I haven’t filed a business name yet?

     If you’re serious about this business…

    …you need to make that mental commitment of making it real and filing your business with your state.

    If you can’t commit to that, it will be difficult to commit to the hard work it will take to succeed as a real estate entrepreneur.

    So go out there and file your company name and get that done!

    Verifying Your Citations For Real Estate And NAP

    Not sure if you correctly submitted your citations? There are online tools that can help you find your listing all of your NAP citations.

    Companies such as Whitespark feature easy to use citation finder tools.

    Usually, you’ll need to enter some location data into the citation finder tool and you will get back a list of citations pertaining to the entered business and location.

    Once you get the data back check the consistency of your NAP.

    If there are citation websites that don’t have your correct business name, address and/or phone number then you should start reaching out to these sites or getting site access to update your citation.

    Your goal is consistency.

    Spelling mistakes or minor inconsistencies in your business name can have an impact on your local search rankings.

    If your location is listed as Blvd on one website and as Road on another website, correcting this can have a huge impact.

    Local Citations For Real Estate Building Can Be a Pain, So Here’s How We Make It Easy…

    In simple words, citations are important for your website’s rankings, especially in local SEO. If you want to boost your website’s rankings, focus on citations and don’t worry about the backlinks.

    You will have plenty of other places to get backlinks from. Focus on citations from reputable websites with good page rank and domain authority.

    Citation building is one of the simplest SEO practices for real estate agents ad investors.

    How to do it if you don’t want to do the work: Checkout the Carrot marketplace. We have a real estate citation service that can do it for you.

    If you’re a Carrot member (very soon we’ll be offering non-member 3LPD services), we have a whole section on citation building in our 3 Lead Per Day Training (you can buy it here) so we thought we’d share it with you as a great SEO resource to jumpstart your year. You can access the entire 3 Lead Per Day Training and all 50+ detailed videos and checklists for only $99.

    About the Author – Brendan Holmes

    Brendan Holmes is a PPC and SEO junkie who loves experimenting with various Internet marketing techniques. He is a Google Partners & Bing Ads certified professional with experience in internet lead generation, advertising sales, and revenue growth.

    Carrot Members Generated Over
    26,162 Leads Last Month

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    Demo InvestorCarrot Today!

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    On – 26 Jan, 2017 By Brendan Holmes

    Step By Step: Google My Business For Real Estate Professionals – Become a local leader

    Step By Step: Google My Business For Real Estate Professionals

    When you verify your real estate business on Google My Business your name will show up on the top right hand corner for relevant local searches. Google My Business is absolutely free to use that allows you to gain even more exposure as a Real Estate Professional.

    In this article, you will learn the step by step method that you can use to verify your business on Google as well as some of the best practices to make your profile stand out from the rest of the competition.

    Google My Business REALTOR example

    Steps To Verify Your Business On My Business

    Step 1: Create My Business Account

    • First things first, go to Google My Business and sign in with your Google account.
    • Your My Business dashboard allows you to add your business to Google so that it shows up when someone searches for related terms in a particular area.

    Step 2: Add Your Location & Business

    • Go to the locations tab and click on Add A Location. Google recently updated their My Business design where you need to click the big plus button on the bottom right hand corner of the screen.
    • When you are adding a location select “Add Single Location” because you only have 1 address that you want to display when someone searches your name.

    google my business add location

    Note: Before you type a business name please read step 4 carefully. Sometimes Google might now allow you to change your business name and you need to get it right the first time.

    • Type in your business name, address and other information on the next page.
    • Choose Real Estate Agency for the brand category. Choose this even if you are not part of any team.

    Note: Google might ask you to place the marker on the map correctly.

    • On the next page, Google will prompt you with a few suggested address. Avoid all of them and select “none of these match” at the very bottom.

    google-my-business-none-of-these

    Step 3: Verifying Your My Business Listing

    Verifying your Google My Business listing is the most important step in the entire process. Unless you verify your business, the information will not show up in search results.

    There are two methods to verify your business and Google uses their own algorithm in determining which method you should use to verify your business.

    Verification By Mail – This is the most common type of business verification. Assuming you followed all the steps mentioned above you should land on a screen that says “how would you like to get your verification code” with just the mail option.my business mail verification

     

    When you click on the blue send button, Google will actually mail you a physical postcard containing a special verification code.

    Usually it takes 14 days for the postcard to arrive. Once you get the postcard, login to My Business and click on the Verify Now button on top.

    You will be prompted to enter your code. When Google verifies the code, you should get a message saying your business is verified.

    Now your real estate business listing will show up for local searches.

    Verification By Phone – Verification of your business by Phone is used only in some locations and for certain specific business types. If you get an additional option for verification by phone always select that.

    When you choose this option, Google will call your real estate business with a verification code instead of mailing it. This type of verification is usually instant and you don’t need to wait for 14 days for the postcard to arrive.

    Step 4: Editing Your Real Estate Business Information

    Even before you are waiting for your business to be verified you should edit your business details so that your listing can go live with all the information as soon as they are verified.

    • From your My Business Dashboard select locations.
    • Click on the Manage Locations button for the location you would like to edit. Assuming you are doing this for the first time you should have only one location in this tab.
    • Click on the Orange Edit button to start editing all the details for your listing.

    Important Information About Business Name: For the name use your personal name followed by Parkbench Real Estate Professional. Alternatively, you can use your name followed by your brokerage name for the business name.

    Example: John Smith – Coldwell banker or if you are using Parkbench John Smith – New York Local Leader.

    PRO TIP: Use your local area as a keyword inside your business name for more organic traffic.

    • Ensure that you have an About Me section for the Google+ page that Google automatically creates with your My Business listing. Even if you never use Google+ you should fill in the profile details there for better reach and visibility. For some reason, still Google loves businesses with completed Google+ profiles.
    • Make sure you enter your website name because this is where people will land when they click on your listing from Google.
    • Once everything is filled out save your changes.

    That’s it your real estate business will show up to potential customers looking for real estate services in your area.

    How To See Your Own Business Listing on Google

    • From your My Business dashboard select locations > manage location (for your business)
    • Navigate to the info tab on top.
    • To the right you will see three links to Google Search, Maps and Google+
    • Click on the Google Search link and it should take you directly to the live Google listing SERP (search engine ranking page).

    A Bit About Insights in My Business

    When your business listing is live relevant people will start seeing and interacting with your real estate business. Some of them might click to your website, some might click on the call button. People might be asking for directions to your office using Google Maps.

    my-business-insights

    You can get a glimpse of all these data on the Insights Tab. Think of it like analytics for your business listing.

    You can see how many people clicked on the call button as well as how many times your business showed up to potential customers on Google Search.

    After a few days of your live listing you should start seeing some data in your insights.

    How to Ask Your Clients To Submit A Review

    • Go to Google and type your business name.
    • Your business listing should show up on the right.
    • Click on write a review
    • Copy the URL from your address bar and send it to all of your clients.
    • When they click on this URL they will be taken directly to the review tab.

    my-business-review

    Advantages of using My Business Listing For Real Estate Professionals 

    Some of the reasons why you should get your business verified are as follows:

    • better exposure in local search queries.
    • Your business will look more professional and established. You have a chance to stand out from the competition.
    • Increased SEO for mobile search traffic
    • People can submit reviews about you. Just like testimonials.
    • The verified address in My Business can be used in Google Adwords as ad extensions.

    Comments

    comments

    https://www.becomealocalleader.com/lead-generation/google-my-business-realtor-guide/

    On – 19 Nov, 2016 By BALL Team

    16 Step Guide To Completing An SEO Audit [Bonus: SEO Audit Checklist Download] — damolade consulting

    There’s a whole world of technical SEO that needs tending to in order to make a site perform and convert at its best. But how do you manage the many, many tasks involved in keeping a site’s SEO healthy? I already covered some of these things in my last blog post: [Part 2] On-Page Optimization For Perfect Technical SEO: Auditing & Site Maintenance, but I really wanted to focus on the process of doing an audit in this on a step by step guide to site auditing for SEO.

    Maintaining your site doesn’t have to be a daunting undertaking. That’s because it’s easy (and actually smarter!) to break up your checkups into manageable tasks that occur monthly, bi-monthly, quarterly, and yearly. To make it even easier, below is a how-to breaking down all the tasks you need to perform for a kick-ass SEO audit separated into a schedule: monthly, bi-monthly, quarterly, and yearly to keep it organized.

    Get your calendars handy, download the SEO Audit Checklist, and let’s dive in!

     

     

    Monthly Checkups: Schedule These Once A Month

    To set yourself up for SEO success, there are a couple of tasks that need frequent attention. Keeping these elements up to date can be the difference between your site’s new pages either being indexed by Google, or being completely overlooked. Perform these checkups once a month if you are adding content on a regular basis.

     

    1. Review Sitemaps and Update if Necessary

    Updating and resubmitting your sitemap when you make changes to your site is key to a healthy search presence. While it’s not guaranteed to rank you any faster, there’s no harm in being certain Google has the right version of your site on file to index. Review your sitemap monthly, generate an updated version if applicable, and re-submit it to search engines via Search Console. Keep an eye on your indexation rates for anomalies. You can do that by reviewing your sitemap in Search Console along with doing a “site:randomurl.com” search in Google. The numbers should be more or less the same between Search Console and Google’s index.

     

    2. Review 404 Errors and Schedule Fixes if Necessary

    While 404 pages do not directly harm your site’s SEO, trust and usability do, as they are major factors in your users’ experience—and if your site has 404s, trust and UX can tank. A 404 error (meaning a webpage on your site cannot be found) can send users away from your site, increasing bounce rate and decreasing your site’s trustworthiness. Fortunately, 404s are often just the result of a broken link or a bad redirect. To keep search engines and users happy, run a monthly crawl in Search Console to locate errors and fix them. You may also want to set up a custom 404 page, so that in the case of a user landing on a 404 page, they can be redirected somewhere relevant. The folks at Creative Bloq put together a nice blog post full of examples of great 404 pages, so check those out.

     

     

    3. Review Accelerated Mobile Pages (AMP)

    Accelerated Mobile Pages (AMP) are web pages designed according to an open source specification. AMP HTML is a subset of HTML for authoring content pages such as news articles in a way that guarantees certain baseline performance characteristics. AMP HTML documents can be uploaded to a web server and served just like any other HTML document; no special configuration for the server is necessary. These are lightweight pages designed to load quickly on mobile devices, which is a characteristic you need in 2017 and beyond. Updating your code to AMP HTML may include things like:

    • Replace image references with images sized to the viewer’s viewport.
    • Inline images that are visible above the fold.
    • Inline CSS variables.
    • Preload extended components.
    • Minify HTML and CSS

    These updates will provide performance benefits that allowing them to be served quickly in Google search results. For more information regarding how this directly affects your Google results read and follow the Google guidelines

    To monitor how your AMP pages are performing, you should again head over to Search Console. You can access the report under the Search Analytics the section where it shows the search appearance filter.

    The AMP Status report will help you monitor the status and diagnose and correct any errors in your AMP pages you will see a chart of AMP pages successfully indexed as well as pages with AMP-specific errors. So what are you waiting for? Update your top landing pages today and see how much growth you gain.
     

     

    Bi-Monthly Checkups: Schedule These Approximately Every 8 Weeks

    Completing these checkups consistently will help account for any SEO loose ends you may accidentally create as you update and maintain your site. These tasks, though just as important as your monthly checkups, can be performed every other month.

     

     

    1. Review Structured Data

    Not every site utilizes “rich snippets” (the result of structured data) and that’s ok. There are many types of sites where they are not appropriate (see Google’s list). However, those that are lucky enough to be on the “list” should be using these to enhance their clickthrough rates and rankability. Rich results can be particularly eye-catching next to non-rich results. These snippets can manifest as the average star rating of a business, photos for a recipe, customer product reviews, or an author bio, just to name a few. They make a search result easier to skim, and if they contain the information the user is looking for, are more likely to be clicked. In fact, having a page appear with rich snippets in SERPs can improve clickthrough rates of 20-30% according to Moz. Every other month, head to Search Console to find Structured Data and check your metrics for structured data numbers and performance. Keep an eye out for decreases and errors, and implement fixes where needed.

     

     

    2. Test Site Speed

    Site speed isn’t just an important element of technical SEO. Poor page load speed is a great way to send users running from your site to a competitor. Good page load speed leads to higher user satisfaction with higher engagement rates and more links—all signals that Google pays attention to. Take advantage of Google’s PageSpeed Insights to check your site’s speed on both mobile and desktop.

     

     

    3. Check Title Tags

    Title tags are one of the most important SEO elements on your site—and also one of the easiest to optimize. Check that each of your title tags are optimized for its page’s appropriate keyword, and make sure there are no missing, duplicate, too-long, too-short, or non-informative title tags. Keep in mind that the maximum character count before the title gets cut off in SERPs is ~67. Additionally, be sure to avoid the once-standard title tag formula (primary keyword + secondary keyword + brand name). Instead, include the page’s primary keyword, but make the title more compelling to read from a user’s perspective (rather than a search engine’s).

     

     

    4. Check Meta Descriptions

    Like title tags, meta descriptions are another piece of metadata that should always be optimized. A good meta description will not just be valuable to search engines, but will also contain useful information and good copy to draw the user in. Google will only show ~155 characters in SERPs (though it will index more), so make sure the necessary user-friendly copy is short enough to appear in full in the results. Make sure all your pages have meta descriptions that are unique, the right length, informative, and contain your target keyword for that page. I recommend using the keyword exactly as it appears in your keyword research tool (rather than a variation of that keyword).

     

     

    5. Check H1s

    A strong H1 is a critical on-page ranking factor. It guides the user’s eye, orients them on the page, and tells both users and search engines what the page is about. Just like its other metadata counterparts, H1s should be keyword-optimized, unique, and informative.

     

     

    6. Check Alt Tags

    This out-of-sight page element should never be out-of-mind. The text of your alt tags offers another opportunity to tell search engines, as well as visually impaired users, what your site is all about. It also increases your potential to rank in Google Image Search. As with other pieces of metadata, make sure each alt tag is unique, optimized for a target keyword, and descriptive.

     

     

    7. Spot-check Site Content

    Careful as you may be when crafting content for your site, there’s always room for improvement. It’s always a good idea to rerun a site crawl using Screaming Frog and make sure you don’t have any duplicate pages, that your word count is healthy, that your meta is in place. Also, run a site:mydomain.com search in Google to make sure your content is being indexed. Check your site to make sure all your content is serving a purpose, well-optimized, and error-free.

     

     

    Quarterly Checkups: Schedule These Once Every 3 Months

    Your quarterly checkups will help you take a look at the bigger picture on a regular basis. You’re doing more than just focusing on fixing individual factors—you’re evaluating the overall performance of your site, reviewing its health, and adjusting your strategy as you go.

     

     

    1. Assess Keyword Targets

    A quarterly keyword checkup presents an opportunity to see how your optimization strategy has been playing out. Are you gaining ground on the keyword targets you’ve chosen, or should you think about re-optimizing? Check in with your go-to tools (AdWords, Ahrefs, Search Console, etc.) to view your targets’ most recent search volume and competition.

     

     

    2. Run “Links To Your Site” Report in Search Console to Check for Bad Links

    A quarterly check for bad links helps ensure that Google has nothing to penalize you for in the way of low-quality or spammy-looking links. Whether the links are remnants of a bygone backlinking strategy or come from someone else, you’ll need all your links to be squeaky clean to keep your SEO healthy. Run a checkup in Search Console every 3 months to remove the links that need removing, and to disavow those that can’t be removed.

     

     

    3. Look at Historical Site Performance to See How Current Performance Compares to Past Performance

    Reviewing long-term site performance can be tricky. Use Google Analytics to take a quarterly look at your site’s performance during the current quarter, the past 12 months, and for all time. You’ll want to be on the lookout for anomalies in your traffic and conversions, whether those anomalies be spikes or dips. Keep in mind that a decrease isn’t always bad, and an increase isn’t always good—it’s all about context. When you find a particularly interesting piece of data, dig into your timeline and your channels to find its cause.

     

     

    4. Review robots.txt 

    Your robots.txt file resides in the root of your website’s folder and communicates a certain number of guidelines to search engine crawlers. You’ll need to check it to make sure crawlers are reaching what you want them to and ignoring what you don’t. You can include your sitemap in your robots.txt—just make sure you don’t disallow the sitemap. Test your robots.txt for errors using Search Console.

     

     

    5. Check on all items covered in monthly and bi-monthly Checkups

    The title says it all, make the rounds on everything covered above as a part of your quarterly checkup. From 404s to alt tags, leave no SEO stone unturned.

     

     

    Yearly Checkups: Schedule These Once A Year

    Finally, your annual checkup allows you to take your strategy assessment to the next level. These once-a-year tasks are more intensive, but can also yield an enormous payoff when applied correctly.

     

     

    1. Content Audit

    Running a yearly content audit on your site will give you a bird’s-eye view of your site’s content, allowing you to see the best- and worst-performing content from a variety of angles. Define your KPIs, use a crawler(s) to pull all the data you need, and start sorting. As you analyze your content, you’ll be able to spot opportunities and make educated decisions about what to do with each piece of content.

    For each URL on your site, decide whether you are going to apply one of the following actions: a) Improve, b) Leave as-is, c) Consolidate, or d) Remove. I give you the free template to download in this handy swipe file! 

     

     

    2. Information Architecture (IA) Review

    Review your IA at least once a year to ensure that users and search engines alike can effectively find their way around your site. An IA that’s good for crawlers will be efficient when it comes to click depth, horizontal breadth, internal linking, keyword optimization across levels, and URL structure. An IA that’s good for users will take into account things like intuitive navigation and ease of use.

     

     

    Get It Done: SEO Audit Checklist Download

    If you are ready to go DIY on your auditing, you can grab up this blog post in a handy list form that you can interact with digitally or print it out and check off the items as you go!

     

     

    OR…

    If you want to go deeper with SEO content strategy & technical maintenance. You could download my complete swipe file that includes an e-book about on- and off-page SEO, technical maintenance, and information architecture here:

    as always, let me know if I can help you! Leave me a comment below or email me at hello @ damolade.com

    P.S. This blog post is dedicated to my ex-colleagues Shawn Livengood who taught me the intricacies of a damn good SEO Audit, (hopefully, he’s auditing his backlinks and will catch this one). And to my one and only editor-in-chief, Amanda Hopkins, who is seriously pun-y and talented. Deeply grateful to both of them for sharing their wisdom.

    http://damolade.com/blog/16-step-guide-to-completing-an-seo-audit

    On – 18 Nov, 2016 By Danielle Iemola-Devereux

    SEO For Real Estate Professionals – How To Dominate Your Local SEO

    SEO For Real Estate Professionals – How To Dominate Your Local SEO

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    SEO is something that every Real Estate Professional heard about at some point in their career. In the last 10 years, some Real Estate Professionals simply overlooked it, others tried optimizing their website to keep up with Google’s algorithm. The truth is 95% of real estate related searches start on Google and other search engines as of 2016. The number will likely reach 100% over the next couple of years.

    Having a well optimized SEO friendly website is not only important but an absolutely necessity for a Real Estate Professional to future proof their business. SEO can be tricky to learn if you are just starting out. When you do understand the basics of search engine optimization and how you can benefit you as a real estate agent, you can easily use it to your advantage.

    In this guide we will cover everything you need to know about optimizing your real estate website so that the search engines love it.

    Ultimate Goal For Optimizing A Real Estate Professional Website

    The ultimate goal that you should be focussed on from day 1 is to create the most useful local content for your area. Local content that adds value to people living in your area while generating enough awareness about your services. It’s a tricky balance but it’s not hard to achieve.

    But how does that help my real estate business?

    Well, you must be wondering how creating local content on your website is directly going to benefit you with new customers. This is one of the most talked about subjects in the world of digital marketing. There is an old saying “content is king”. It still is.

    When you start publishing articles about your local restaurants, local businesses, local events etc. you are providing direct value to your community. What you are trying to do is build a niche website that has nothing to do with real estate (not yet) but simply a reliable source for locals to visit and get the most useful information that they can find on the internet about their area.

    Once you start getting traffic and we mean relevant traffic on your website from organic search results you now have their attention.

    google-organic-search-acquisition-tab

    Attention is considered the most priced commodity on the internet. From the moment you go online, each and every website is trying their best to grab your attention.

    When you have a steady source of traffic that likes your content they will be compelled to hear what you have to offer. In this case your real estate services in the local area.

    So, how do you start optimizing your website for better search results?

    Before we dive into further details you need to understand that SEO is divided into two broader segments

    • On Page SEO – How well is your website optimized for the search engines.
    • Off Page SEO – Other factors like site authority, backlinks etc. that determines your website ranking in the search results.

    Submitting Your Website To Google Search Console

    If you have not already submitted your website to Google Search Console you must do so immediately. Google Search Console allows you to track how your website is performing in Google Search as well as how well your website is optimized for SEO.

    Getting Started With Search Console:

    • Go to Google Search Console
    • Sign in with your Google Account
    • From the top click on  “Add A Property”
    • Enter the URL of your website
    • You will be greeted with a bunch of ways to verify your website.
    • We recommend you connect Google Analytics to verify or install the HTML code on your website.
    • Click on the red verify button to verify your website.

    Note: Verify both www and non www versions of your website.

    Adding Your Sitemap To Google Search Console

    add-sitemap-google-search-console

    Once you have verified your website the next step is to submit the sitemap to Google Search console so that the crawlers can pick up your website and show you relevant data.

    • Go to Google Search Console and click on your verified website from the dashboard
    • Click on Sitemaps > Add/Test Sitemaps
    • Enter the URL of your sitemap and click on Submit Sitemap
    • Once you submit your sitemap it might take up to 48 hours for Google to verify and start crawling it.

    Once your sitemap has been verified you will see a graph that represents how many URL’s have been crawled by Google.

    Other Valuable Insights From Google Search Console

    Google Search console gives you lots of insights related to on-page and off-page SEO. If we were to talk about all of them it would be a complete guide itself. However, we will touch some key points that you should track in order to see how your website is performing in the search results.

    From your search console dashboard for your website click on Search Traffic > Search Analytics. Here you will get a snapshot of all the keywords that your website is ranking for. You will also get an overview of impressions, CTR (click through rate) and total clicks from these keywords.

    google-search-analytics-layout

    Another important metric to monitor inside your search console is links to your website. Go to Links To My Website tab where you will see how many backlinks you have and from which domains. This section also gives you a screenshot of which anchor texts are linking back from these domain names.

    How to improve your On Page SEO of your Real Estate Professional Website?

    In the beginning of this guide we mentioned that there are two parts to SEO. On page and off page.

    Improving and tweaking the on-page SEO can yield results faster for your rankings.

    There are several ways to improve on page SEO for a real estate website. What Google looks for is how useful the content in your website is for the keyword that a user has typed in the search bar.

    5 Step Checklist For On Page SEO Optimization

    Step 1: Implement Silo Architecture To Your Website

    While the word “Silo Architecture” may sound very fancy it’s really easy to understand what it means and how your rankings benefit from it.

    • The website should have a trickle down navigation allowing anyone to navigate to any page within 2 steps.
    • When you are writing a blog post the heading should always be an H1 tag followed by H2 tags for subheadings and so forth.
    • The blog posts should have relevant internal-linking as well as justified outbound links.
    • The URL structure of the website should closely match the main navigation structure.
    • URL’s should contain main keywords.

    silo-architecture-seo

    Step 2: Improve Website Speed

    Website speed is considered one of the top factors for on page search engine optimization. A few tips for making your website faster includes:

    • Optimizing images by using a compress engine (ask your developers if you need help)
    • Lightweight and clean coded webpages. Minify javascript and css files.
    • Disable all plugins if you are running WordPress that takes up a lot of resources.
    • A better web hosting company. Are you using GoDaddy or any one of those standard web host? Time to think about an upgrade. Switching the web host can improve your site speed dramatically.

    Check your website speed at: https://tools.pingdom.com/

    Step 3: Optimize MLS Listing Pages

    Almost all Real Estate Professionals use MLS IDX data on their website to showcase their listings. A listing page follows the same format for every property. This is where you need to ensure that the template for your listing page is well optimized allowing you to rank for multiple long tail keywords.

    Things to do for optimizing your listing page:

    • All images should be optimized. Image alt tags might contain property name & area.
    • The full address of the listing should be visible and clear on top of the page.
    • Template For Listing Page: [Property Address Full] Area – Your Website Name
    • Use schemas to provide valuable information to Google. Click Here to learn more about Schema.org markups and how it can improve your SEO.

    Step 4: Getting Backlinks To Your Real Estate Website

    When a website links back to your real estate site from any of their pages it is called a backlink. Getting high quality and relevant backlinks is a proven method to help increase your rankings in Google.

    The question is, how do you get backlinks from other websites?

    There are a few tried and tested methods that works especially in the real estate industry for getting backlinks:

    • Write about local businesses in your area. You can write an article about the top 10 restaurants in your neighborhoods.
    • Reach out to these local businesses owners and ask them to link back to your website. They will happily do it since you are including them in your article about the neighbourhood.
    • Another easy way of generating lots of backlinks is to include your website URL in each and every social media profile. When you join a real estate forum, complete your bio. Add a link to your website from each and every one of these forums.
    • Commenting on real estate based news and blogs that has a website field in the comments section is also a commonly used method to get backlinks.
    • Guest posting on different websites in your area and linking back to your website.

    Weekly Plan For Real Estate Professionals to generate tons of backlinks

    1. Comment on 1 blog post each day. Stick to news sources, blogs and articles about the housing market, home decor and general real estate. (7 comments a week – 15 minutes in total)
    2. Optimize all your social media profiles with links back to your website. Join all the social media platforms that you are currently not a member of.
    3. Write 1 guest post each week and publish it on a relevant website. (2 hours a week)
    4. Write 2 – 3 blog posts a week on your own website about your neighbourhood. ( 2 – 3 hours a week).

    If you follow the above blueprint and keep consistent then you will definitely see results within 60 days.

    Step 5: Diavow Bad Links To Improve Search Rankings

    You have a real estate website and the backlinks that your website should get must be of some quality. Any form of spammy back linking always hurts your SEO in the long run.

    A lot of Real Estate Professionals try to generate backlinks by paying someone money for thousands of links. These type of techniques might give you some short term traffic but reduces your chance of becoming the authoritative website in your area in the long run.

    Let’s say you did try these spammy link building techniques. What do you do now?

    The good news is Google gives you a chance to disavow entire domains. This means if you upload a list of all websites that are linking back to your Real Estate site which you don’t want to be considered as a backlink, you can do so.

    Steps for setting up Google Disavow in Search Console:

    • First and foremost go to your search console and try to find out any spammy links from the “links to my site” tab.
    • Another useful free tool to check backlinks is Moz Open Site Explorer.
    • Whenever you see a website linking back that looks spammy or has a lower domain authority/ site authority in Moz include it in a text file.
    • When you have a list of all the backlinks you want to disavow head to https://www.google.com/webmasters/tools/disavow-links-main
    • Follow the instructions and upload your .txt file to disavow links.

    google-disavow-links

    Special Note: Disavow links is an advanced SEO feature and should only be used once you have a clear picture of which links are hurting your SEO. If you insert backlinks that are of high value to your rankings into the text file it might backfire on your SEO strategy.

    Social Signals For Improving Your Real Estate SEO

    These days Google actually tracks your social presence and considers it as a factor when ranking your content. This means if you really want to improve your results you need to engage your potential visitors on the three main social platforms (YouTube, Facebook and Twitter).

    Create content that people are likely going to share in order to improve your social signals. List based posts like top 10 things, 5 best late night places etc. works best.

    Share and tweet mentioning popular people in your community to quickly get followers.

    It is still not clear how Google uses social signal as a ranking factor. General trend suggest the bigger your sphere of influence across all social channels the better your ranking will be for a keyword.

    Do Keyword Research For Real Estate Related Keywords In Your Area

    The most important off page SEO factor that will determine the success of your real estate website is how well you conduct your keyword research.

    Keyword research allows you to get valuable insights into which keywords people are searching for your area and what kind of SEO competition it possess.

    If you are looking for a free keyword research tool then the go to platform would be Google Keyword Planner found under Google Adwords.

    real-estate-hoboken-keyword-planner

    You might need to create a Google Adwords account in order to access the Keyword Planner found the Tools tab on top.

    Another popular option is SEMRush that we personally use while researching our own blog posts.

    Each keyword in SEM Rush shows you which websites are ranking for it and what kind of competition as well as monthly searches you can expect.

    Your goal should be to rank between position 1 to 3 for long tail neighbourhood keywords.

    Example Target Keyword: best Italian restaurants in Liberty Village Toronto

    Inside Google Keyword planner try to search for keywords that have at least 3 phrases or more. These are called Long Tail keywords and they are the easiest to rank.

    Do not take the competition factor into account when writing articles for SEO because that metric is geared towards advertiser bidding.

    How To Engage With Your Organic Traffic – Pitching Real Estate

    If you have followed our guide up to now you should be getting more organic traffic within weeks of implementing all the techniques we talked about.

    So, how do you engage with this traffic coming to your website?

    Let us introduce you to the popular 80/20 rule of content marketing….

    20 percent of your blog posts or webpages will bring in 80 percent of revenue. It’s a model that has been proven for virtually each and every business with a dominating online presence.

    Check out this awesome article from problogger about the 80/20 rule and how you can leverage it to your advantage.

    From here on, you need to monitor your traffic in Google Analytics and analyze which of your blog posts are working better.

    The three key metrics to look inside Google Analytics are:

    1. Bounce Rate – What percentage of people are leaving your website after landing on the initial page. (lower the better)
    2. Time on Site – How much time on average each visitor is spending on your website.
    3. Acquisition Tab – Inside the Google Analytics acquisition tab find out what percentage of traffic is coming from organic vs social media and which pages are getting the most views.

    Once you play around with Google Analytics you can plan your next steps in terms of writing blog posts.

    So, you have a content strategy in place. Now let’s get some leads out of your organic traffic.

    Getting Buyer and Seller Leads For Your Organic Traffic

    First and foremost each and every blog post should have a sidebar with your picture, phone number and a call to action button.

    The call to action should say something like “Looking For Real Estate Service”, “Looking To Sell Your Home?” etc. so that the visitor will click through to your landing page.

    The broader goal with Real Estate SEO is to ensure that your website starts becoming a source of useful local information that visitors find over and over again when they search you on the search engines.

    Another key role is to optimize your About Me page. Add a very descriptive bio with links to your phone number and email. This page is kind of a resume for you because when people are interested in hiring a real estate agent they will search you on Google first.Some testimonials on the real estate about me page also works.

    realtor-call-to-action-for-new-leads-pb

    In Conclusion

    SEO is something that takes time and constant effort to see results. You need to think about the long term plan and how your website can contribute with useful information about your community.

    The end results are quite rewarding. Digital marketers across the globe still perceive organic traffic to be more valuable than paid leads.

    Comments

    comments

    https://www.becomealocalleader.com/inbound/realtor-local-seo-guide/

    On – 29 Nov, 2016 By BALL Team

    Technical SEO Tips for On-Site Optimization – Steady Demand

    An effective search engine optimization campaign has layers to it. Often, when we think of SEO we tend to focus on one specific aspect of it.

    Part of this has to do with our level of comfort with particular portions. Think content vs code.

    Another reason many marketers develop tunnel vision is because of the emphasis put on particular parts of SEO in publications. By now, the phrase “content is king” has been permanently burned into our memories.

    While it’s true that content plays a major role in the success of an SEO campaign, it’s important not to lose sight of the other components that together make up an effective SEO campaign.

    For all of the focus we put on the customer facing aspect of SEO (content, social, information architecture) it’s equally important to make sure that an appropriate amount of time is given to optimizing for on-site technical best practices.

    Ultimately, every aspect of SEO contributes to the same goal: signaling to Google that there is value in your site and it deserves a high ranking.

    Many of the components that make up Google’s algorithm are designed to simulate how a user interacts with a website. The good news about launching an on-site technical SEO project is that while it can be time consuming and involved, it really only has to be done once with occasional tweaks made as new pages get added to a site.

    Let’s break down the how and why of an on-site technical SEO project.

    Signaling

    The core of an SEO strategy is to increase the metrics that signal to Google that people find so much value in your site that others will too when entering a query in their search engine. In recent years, it’s come to light that social signals play a big role in search rank algorithms. That’s why at Steady Demand we focus so heavily on social SEO.

    While social signals make up a significant portion of Google’s ranking metrics, the status of your site itself still can make or break your campaign.

    Think of it this way: You own a hotel and you want to drum up more business. You put money into creating entertaining commercials. You put out some deals on sites like Groupon. Your marketing is on point.

    But then the new would-be guests arrive at your hotel and the room numbers are nonsensical. Floors are a mish mash of rooms with no maps to guide guests. Things could be a bit cleaner and better organized at every level.

    Do you think the commercials and Groupon offers will be effective as they can be if new visitors never return and don’t recommend your hotel to friends?

    In its own way, proper technical SEO signals to Google that your site is organized logically and therefore is more useful than an unoptimized site that offers a poor user experience.

    This brings us to the first point about executing a technical SEO campaign and the misconception that user experience and SEO are at odds.

    Information architecture: UX vs SEO

    Rand Fishkin of Moz, who often advocates for the balance of creating a product that satisfies SEO best practices without sacrificing a great customer experience, had this to say about the outdated thought process that good information architecture and SEO tactics represent opposing sides of the spectrum:

    “IA is designed to say, ‘Hey, we want to help web users accomplish their goals on the website quickly and easily.’ There are many more broad things around that, but basically that’s the concept.

    This actually is not in conflict at all, should almost never be in conflict, even a little bit, with the goals that we have around SEO. In the past, this was not always true, and unfortunately in the past some mythology got created around the things that we have to worry about that could conflict between SEO and information architecture.” -Rand Fishkin, Moz

    In the wild west days of keyword stuffing, unnatural language, and, frankly, spam, UX and SEO were two totally different things. Now that search engines are more advanced, they more accurately simulate how a human user interacts with a site and weighs site elements accordingly.

    What does this mean in actionable terms?

    navigation system quote

    The navigation bar is your friend. Construct a navigation system that is logical going from broader subject areas to more narrow ones.

    While practically speaking it makes little sense to cram every page on the site into the nav bar and sub menus, there should be clearly identifiable links to your most valuable content.

    For both user experience and SEO, there has to be some way to get to every page on your site from another. Internal linking will accomplish this.

    No pages should be only accessible via typing in the URL.

    Speaking of URLs, neat and natural URLs are the way to go. Some CMS generate URLs with a bunch of numbers and other nonsensical characters.

    Change URLs to read like plain English.

    For example:

    If you can get your targeted keyword in there, that’s a bonus. But only do so if it’s a natural fit. It’s more important to get the main subject in the URL for readability.

    Meta data

    Readability across your site’s meta data is important as well. Proper tagging and meta descriptions are still important to on-page SEO despite Google’s shift to semantic search over the past several years.

    While it’s true many of these page elements were once more heavily weighted, they have been by no means diminished to the point where you can ignore them.

    First, a word on meta descriptions.

    It’s true that the content of meta descriptions aren’t counted by Google in its algorithm as a weighted element when ranking sites. However, properly constructed meta descriptions do have positive correlations on user behavior, specifically click through rates.

    The bottom line is, take the time to write meta descriptions and make sure they aren’t so long that they cut off on the SERPs.

    Take the time to write meta descriptions and make sure they don’t cut off on the SERPs.Click To Tweet

    As for title tags, make sure each page has a unique one. Your brand name should be in each tag.

    You only have 512 pixels to work with, which translates to just shy of 60 characters. The puzzle to solve will be fitting the focus keyword into the descriptor of the page alongside your brand name.

    The use of H1 tags won’t hurt, so don’t be afraid to include them in your most prominent header on the page.

    Look at this, not that

    Broadly speaking, you want to guide search engine crawlers through your site. You should generate an XML sitemap to help with this. Some CMS will do this for you.

    If you’re using WordPress, the Yoast SEO plugin is the best option for this since it has a bunch of additional functionality.

    Canonical tags in your code will establish the one, correct URL that the search engine should count. If multiple URLs are crawled for the same page, that could translate to Google mistakenly penalizing you for multiple pages of duplicate content.

    Yes, “domain.com” and “www.domain.com” despite being the same page would count as two separate pages in a search engine without a canonical tag telling it which one to pay attention to.

    Relatedly, make sure your 301 redirects are in place. If content has moved from one URL to another, make sure the proper redirect is in place so that there are no penalties.

    In the past, 301 redirects caused pages to lose a percentage of their PageRank, though Google claims that is now no longer the case.

    Finally, don’t go crazy with your robots.txt file. Many of the tips you find online are outdated. It should really be quite clean and not blocking much of anything.

    This is a case by case basis, but generally speaking, unless you have pages on your site that you want to be walled off from searchers for any reason, you don’t want to do too much with robots.txt.

    Partnering on social SEO

    Between technical on-site concerns, an ever-evolving content strategy, outreach efforts, and the need for a robust social media presence, it can be hard for businesses of all sizes to dedicate the time and resources necessary to tackle every aspect of SEO.

    That’s why it may make sense for you to partner with experts in individual disciplines to help with the SEO components that can’t be properly executed in-house. The team at Steady Demand has experience helping businesses in a wide variety of industries improve their social media presence which translates into a measurable increase in KPIs.

    Social SEO is time-consuming and requires all hands on deck. If you haven’t been getting the results you want or you’re not quite sure where to begin, contact us today and we’ll see how we can help your business grow.

    https://www.steadydemand.com/on-site-seo-tips/

    On – 17 Apr, 2017 By Ben Fisher